A guide to selecting the best promotional products for your company

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Promoting a brand is a very tricky task which includes meticulous planning, detailed analysis, and smart placements. There are various methods by which a particular company or brand can be promoted but before adopting one, it is important that you carefully identify your target audience as well as your product’s placement.


Promotional products which help in marketing are of several kinds, but to make an impact, you must pick the ones that are relevant to your company’s offerings and are within your budget too. Here is a quick guide that suggests the type of promotional items you can opt for, whether it is for customers or for corporate gifting: -

Fridge Magnets and Paper clips: These products are excellent marketing tools for brands that deal in health drinks, OTC drugs etc. The company logo or name or even the tag line on such products can help in reinstating the product’s utility in the customer’s mind along with brand recall.

Bowls, snack trays, sippers: Such products are ideal for breakfast cereals, soft drinks, ready-to-cook food items etc. Considering how useful such products are for everyday use, companies often leverage this fact by gifting bowls and sippers with the company branding. Through this approach, a brand’s name effectively seeps into a customer’s sub-consciousness, and is quickly recalled by a customer for recommendations and future use.

Key chain holders and riding gloves: These products are ideal for companies which sell motor bikes and bicycles, playing a key role in the overall ownership experience. In that context, branded sippers can also be an ideal promotional product for marketing motor bikes and bicycles.

These are just a few examples of promotional products that are ideal for specific products and brands, and which help a lot in marketing efforts. However, there is no one-size-fits-all kind of a rule here; promotional products which aids brand marketing in Canada may be considered inappropriate in some other country. So, a lot of careful analysis is required here.

Today, leading brands and SMEs alike have realized the significance of promoting their products/services through promotional items. To do that, they should partner with companies specializing in promotional and branded merchandise to fulfil their needs, as this will allow them to focus on the core functions of their business, especially the product development process.


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